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April 3, 2014
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UK: ACC Liverpool Searches for Title Sponsor for 2015 Opening

acc liverpoolACC Liverpool is seeking a title sponsor for its new £40 million exhibition centre.

It has appointed specialists Phar Partnerships, which secured Phones 4U as the title sponsor of the Manchester Arena, to track down the right brand.

Exhibition Centre Liverpool, which opens in summer 2015, will be the latest addition to ACC Liverpool’s stable and will provide an 8,100 sqm exhibition space as well as a new £26m four-star hotel.

Tim Banfield, commercial director of ACC Liverpool, said: “Our aim is to become the UK’s most exciting destination for consumer and trade exhibitions; global conferences; concerts and international sporting events. 

“We are looking for a dynamic sponsor who shares this ambitious vision and are confident that Phar, thanks to its high-profile track record, will help us to identify a headline sponsor and the opportunity to be involved in the market’s newest facility of its kind.”

Ian Tussie, head of Phar’s North West office in Manchester, said potential sponsors would benefit from exposure to millions of people at Liverpool’s waterfront. 

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