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November 19, 2014
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UK: 50 Percent of CEOs Question Value of Events

jeremy starlingAlmost half of the leaders of FTSE 250 organisations and UK multinationals see internal events as a cost rather than an investment, according to the directors that work for them. 

A study of event managers and directors carried out by communications agency INVOLVE found respondents believe only half of CEOs (51 per cent) see internal events as an investment, compared to two-thirds of employees.

But the CEOs in lower-spending organisations (those that spend between £100,000 to £250k a year on internal meetings) saw events as more of an investment than those which were spending from £250k to £1 million a year.

The research found that meetings were used within companies to influence ‘business critical’ measures, such as employee engagement (84 per cent) and revenue/profit (81 per cent) - but corporates were not consistently measuring whether they were achieving goals, according to the survey.

“There is a clear disconnect between the CEO’s view of internal events and the views of the rest of the company," said INVOLVE MD Jeremy Starling, who called for greater emphasis on return on investment (ROI).

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