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March 16, 2007
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Toyota puts stand on public view for IMHX 2007




In conjunction with stand designers MICE Group, Toyota Industrial Equipment has taken a series of innovative steps to extend the reach of its message for IMHX 2007, the International Materials Handling Exhibition, which is currently taking place at the NEC.

The company has created three new ways for potential customers to connect with its exhibition presence: a live webcam and 3D experience of its stand, and a diary gallery, where it has displayed images from each day of the show.

The idea is to enable more people to experience Toyota's presence at the show and allow them to experience the car manufacturer's philosophy, embodying the renown caring corporate attitude at the core of its business.

EVENTS:review viewers can view the stand and the exhibition, by clicking here

Look out for a more indepth feature on Toyota’s live marketing campaign next week


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