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April 15, 2007
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Tiger Beer turns to RPM to give Asian Film Experience bite




Experiential marketing agency RPM has been appointed by Tiger Beer UK to create and deliver a number of experiential events celebrating its commitment to authentic Asian film.

 


Experience the Tiger

 
This forms part of a wider campaign for the brand communicating its unique heritage and links to modern Asian culture through film & food.
 
RPM managing partner Hugh Robertson said: “Tiger Beer is one of the leading beer brands in Asia, and it’s had a cutting-edge following in the UK so far. Our aim is to build on that brand presence with the film association.”

 


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