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August 22, 2006

The London International Wine and Spirits Fair shows how to keep your community on board all year

This year's London International Wine and Spirits Fair attracted over 17,000 buyers from around the world and offered a unique opportunity for those in the wine trade to get together and do business. But the event went beyond this using a serious seminar programme of wine tasting and presentations, plus a solid digital presence to add value and extend its reach.

The organisers are now using modern media channels to take the event well beyond its three-days at London's ExCeL, creating a global community that can continue to trade throughout the year. If there is an important wine event around the world they will be there to capture and broadcast the event directly to the desktops of their community.

Watch the main feature and then click on the links below to see examples of how The London International Wine & Spirits Fair is enabling producers to reach the buying community online 365-days a year.

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