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April 15, 2007
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The Great and the Good join ER's editorial team




Yes, we’ve made it! Pioneering web channel EVENTS:review is a year old. And to celebrate, we’ve gathered together key players in the live marketing and events industry to contribute regular opinion pieces, reflecting an exciting marketing sector undergoing rapid change and development. Each will be clearly labelled OPINION and will add to the already high-quality editorial content you’ve become used to – and latest ER audience profiling shows more than 90% of you, our viewers, are in senior roles, 62% at director level.  

First up is Elling Hamso of the European Events ROI Institute, who says it’s time companies realigned their marketing objectives away from short-term cost savings towards long-term quality improvements that will secure better return on investment.

Hamso says: “To be best you need the best team. You don’t need the cheapest bidder, you need suppliers who have world record-breaking potential, the competence, smartness, ambition and relentless drive to always do something better next time. Don’t negotiate price, negotiate goals and incentives.”

Eventia’s executive director Izania Downie closely follows, who believes it’s time marketing and events companies woke up to the rise in freelance and internal live marketing professionals.

Downie says: “It is time for our industry to ‘grow up’ and become serious strategic marketing professionals that can deliver events.”

Giving their opinions over the coming months on ER, you also find experiential agency RPM’s Hugh Robertson, brand experience agecny Sledge's Ian Irving,  Exposure Event Creation’s Simon Burton, Clarion Events' Simon Kimble, marketing association the MCCA’s Scott Knox, global events agency Jack Morton Worldwide’s Jeremy Garbett and many more.

We hope these articles will further encourage you to send in your views, observations, case studies and other key information to make your web channel even better.

Here’s to the future…


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