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April 4, 2008
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SMART MONEY: Why media investors are turning to live events




Patrick McKenna of Ingenious Media, which has recently invested in Brand Events, talks to Ian Whiteling about why the smart investors are targeting live events and what the industry can do to attract even more interest.

See Patrick McKenna founder & CEO of Ingenious Media PLC outline where the 'action' is in terms of investment in current media, in his keynote speech from this year’s AEO Conference.


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