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March 8, 2007

Scottish group targets eco-friendly event solutions

A new partnership between three specialist Scottish companies is targeting simple and effective environmentally friendly event solutions.

Combining corporate relations specialist Art McIvor, providing innovative strategies for client acquisition and retention, team incentive and reward; Estate-Life, sourcing and developing private rural Scottish Estates for exclusive hire and Wilderness Scotland, an eco friendly award-winning outdoor experience team, the groups believes it is the only service of its kind in the UK to offer carbon neutral experiences tailored to companies’ Corporate Social Responsibility (CSR) policies.

Working together, the three companies aim to promote the use of rural exclusive hire venues which supports local rural economies and carbon neutral events, by providing unique mansions and castles coupled with an array of entertainment, activities, experiences and educational challenges.

“The need for businesses to build relationships both internally and externally to ensure their business thrives is as important as ever,” says Arthur McIvor, managing director of Art McIvor. “However PR and shareholder interest in environmental issues is now coupled with expectations from clients. This has resulted in a recent surge in demand for tailored programmes which meet CSR policy. It’s simply no longer as acceptable to host dinners and incentive programmes without addressing these key issues.”

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