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September 21, 2007

Rum Experience rescheduled

After pressure from the industry to delay its dates, the UK’s first ever Rum Experience will take place Saturday 20 and Sunday 21 October 2007 at The Royal Horticultural Halls in London.

The trade show and exhibition aims to showcase the rums of the world and provide trade visitors with two afternoons of sipping, nosing, tutoring, savouring and rum experiences.


Inner spirit: The UK's rum ambassador, Ian Burrell, in action


The event is part of the first ever UK Rumfest, and will bring together some of worlds most known, and not so well known, rum brands. Visitors will have the opportunity to meet the master blenders, distillers, rum companies, cocktail mixologists and rum aficionados from all over the rum world.

The Rum  Village will house some of the world's leading rum brands to taste and savour and there will be top chefs on hand demonstrating rum and cuisine, and enticing visitors to sample the delicacies. A main stage in the hall will also provide live entertainment throughout the two days to create the total Rum Experience.

Organza Events will be responsible for coordination of all parties involved in the show and the break down following the show, as well as organising an awards ceremony for the finest rum producers in the world.
UK Rum ambassador Ian Burrell said: “We appointed Organza Events as we were impressed with their thoughts and ideas, and most importantly they had a vision on how the exhibition and show should be that was in line with ours. We felt they could give our show the personal touch that it needs at this vital stage.”

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