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April 5, 2008

RPM back on top in field marketing league tables

RPM tops the list of experiential agencies in this year’s field marketing leagues, compiled by Marketing magazine and published this week.

The leagues are the biggest survey of the sector and look at both traditional field marketing and its younger experiential counterpart. All agencies in the sectors are ranked by turnover, with RPM notching up £13.3 million. The other two agencies in the top three were Sledge, with £11.1 million and TRO with £10.4 million. RPM also came fifth in the top agencies for growth, gaining 27% on its total for last year. To cap the agencies achievements this year, it also came fourth overall in the top field marketing agencies.

“This is a fantastic achievement for us,” said RPM’s managing partner Hugh Robertson. “It speaks volumes about not only the commitment of our people, our clients and our suppliers, but also the growing importance of experiential marketing within the marketing mix.”

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