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May 11, 2007

Road show gives farmers green experience

Animal health and welfare company Novartis recently toured more than 50 cattle and sheep markets around the UK to raise awareness of CLiK, an innovative spray-on/pour-on, environmentally friendly alternative to sheep dipping.

The 13-week road show was supported by specially trained Novartis representatives at each venue. Farmers were invited aboard the Novartis CliK-branded trailer to view informative video material, join a live debate on parasite control in sheep and witness a live demonstration on Barbara the sheep, a demo version of the real thing. They were also greeted with a traditional British welcome – tea and biscuits.



Farmer friendly: Tea, biscuits and a green alternative to sheep dip  


Mobile Promotion’s Event Trailers and Structures division provided logistics support and the state-of-the-art event trailer, enabling Novartis to meet farmers face-to-face and demonstrate its new product live. Mobile Promotions has worked with Novartis for more than 10 years on various agricultural shows and managed every aspect of the logistics for the CliK tour. The team installed and managed the trailer in prime locations at each lively market, giving Norvartis an easily identifiable stage among the bustling crowds of farmers and their animals.

Having covered the South and Wales during January and February, the road show moved on to the Midlands, Wales, the North and up to Scotland, culminating with the final show in Louth in April. The travelling experience – which covered the Midlands and North of England, Wales and Scotland – was hailed by Novartis as a huge success, having generated a great deal of interest and buzz around its "revolutionary" new product.

Commenting on the campaign, Lynda Maris of Novartis said: "Mobile Communication's project managers worked seamlessly with our internal team, and the trailer was just right to entertain the farmers on board.”

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