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March 27, 2007

Revolutionary speed dating for business event hits the road

The Dream Marketing European Automotive Roadshow has recently taken to the road with an innovative 26-day, three-country, 20-site roadshow, directly targeting the European Automotive industry.

It presents a highly original opportunity for companies who develop products for the automotive industry. This touring exhibition provides a powerful platform for companies to meet with key decision makers within their industry and allows companies of varying sizes an effective and economical way of penetrating the automotive industry, something they may not otherwise be able to do.

The tour will be visiting 20 leading automotive companies across the UK, Germany and France, including Bentley, Jaguar, Nissan, Audi, Porsche, Renault and Toyota. The vehicle, developed by roadshow specialises Event Marketing Solutions (EMS), comprises of 24 exhibition stands, a private meeting area with audio visual and catering facilities providing the perfect surrounding in which to do business.

How it works

According to the organiser Dream Marketing, It’s like "speed dating for business". Each manufacturer has a stand and key decision makers from the car factories visit each stand in turn. The decision makers are provided with an assessment form and spend a set time with each company. At the end of the tour, having listened to each manufacturer and the details of their product, they score the products and are ‘match maked’ with the companies they have registered special interest in.



The European Automotive Roadshow vehicle 


"Last year’s Automotive Roadshow was a great success and the secret is to have a good mix of household names alongside smaller companies and start-ups that are demonstrating new technology or solutions that engineers may not have seen before," says John Aldridge, Dream Marketing’s founder and managing director.

Companies featured in the roadshow include among others Atmel, Tele Atlas, Optrex, Mentor Graphics, Green Hills Software and Cambridge Silicon Radio

The perfect vehicle
“The exhibition vehicle provided by EMS is perfect for our exhibitors to demonstrate their products to prospective customers and the EMS operators are well trained and most professional in their approach," added Aldridge.

Keith Austin, managing director of EMS, said: "This touring exhibition is proving incredibly popular and productive. It’s very time efficient, business focused and industry orientated and I foresee us doing much more of it."

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