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November 22, 2006
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PHONE LINE: Why T-Mobile?s connecting with event sponsorship




In the first part of the EVENTS:review T-Mobile interview, Toby Hester talks to Ian Whiteling about the importance of event sponsorship and the innovative ways in which the telecoms giant uses it to increase brand awareness and boost customer loyalty. Next week, we look at how T-Mobile measures the success of its live marketing activity.
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