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August 7, 2006
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PCI Fitch responds to Corsa's "urban" call...




PCI Fitch, the live events arm of the WPP Group, recently delivered GM`s world premier of the new Corsa at the British International Motor Show. Head of production, Frank Kucharski, and Vauxhall UK`s Keith Michaels, shine some light on the integrated nature of the live activity, and its importance in stimulating consumer consideration through its urban alignment.
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