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January 9, 2008

Openwork 2008 combines conference with targeted exhibition

Major UK financial services distribution network Openwork held its annual conference this week, which also featured a special exhibition element, a growing trend to maximise value for delegates and return on investment for organisers.

Named the UK's second largest financial services distribution network by the Financial Advisor Network Survey 2007, Openwork welcomed 1,500 delegates to the ICC in Birmingham. The accompanying exhibition for product partners featured key financial services organisations showcasing their products to conference delegates.

Openwork’s recently appointed chief executive Keith Carby, a prominent figure in the UK life distribution market, addressed the entire organisation in person for the first time at the event.

UK business-to-business marketing services agency P&MM designed, organised and staged the conference for the second consecutive year.
“Following the success of the 2007 Openwork conference, we were delighted to have been asked to again handle what is one of the most important financial services events in the UK business calendar,” said the agency’s account director Robin Dixon.

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