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February 9, 2009

Olympiad London to showcase the very best in sports and culture

The UK capital’s marketing body, Visit London, will once again be showcasing the city’s meetings and events product through the London Area at this year’s International Confex from 24-26 February 2009 at Earls Court, London.

This year's London area will feature a record 45 different venues, suppliers and London events organisers at the three-day international show.

The Visit London stand will focus on the theme of Sports and Culture, and 18 unique stand partners, including Southbank Centre, Chelsea FC, Wembley Stadium, London Eye, Barbican, The O2, London Transport Museum, RSA House and new business venue Kings Place will all showcase the very best of London business venues.

“The London 2012 Olympic Games and Paralympic Games are a huge inspiration factor for businesses wanting to come to London,” said Zanine Adams, UK sales and event solutions manager at Visit London. “The city is buzzing with excitement and we have some of the most world-renowned sports and cultural venues in the world.” 

Visit London will also be launching a new Capital of Cool guide to London in association with Event magazine – the guide, introducing unique and unusual venues to hold an event in, will be launched in the London Bar at Confex on Wednesday 25 February at 1.30pm.

“Following the huge success of the London Bar area last year, we have created a new one for 2009, which will be a focal point for networking at the show and an ideal backdrop for people to soak up a little of the funky London atmosphere,” continued Adams.

Designed by Partridge Events, the London Bar this year will include contributions from Hawthorns, Colour sonic, Great Hire, and Ficklestix. It will feature an exclusive art gallery area, showcasing the work of London artist Steve Yeates www.steveyeates.co.uk. Yeates uses recycled materials, such as glass from vandalised bus shelters, to create striking sculptural pieces. An exclusive piece has been designed for Visit London by Yeates and will be offered as a competition prize to a lucky Confex visitor.

The O2 will also be livening up The London Bar area with a number of fun activities, including wine tasting with their partner Gaucho Grill and back massages for weary visitors from O2 Angels.

Visit London will also host a number of networking events and VIP parties over the three-day period, including an exclusive London networking drinks in the London Bar and Visit London networking event at Sound in Leicester Square.

As well as the stand activities Visit London has also worked with LOCOG and VisitBritain to create Events 2012 & Beyond, the first official events industry conference related to Olympic opportunities. The event will be taking place in Earls Court Conference Centre on Tuesday 24 February, running parallel with the show.

For more details, visit www.events2012andbeyond.com

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