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April 4, 2008

New guide gives marketers snapshot of UK's brightest creative agencies

The Marketing Communications Consultants Association (MCCA) has unveiled in its new-look member review, which is designed to support and compliment the popular Little Black Book which is now its 18th year.

The hardback guide has been created in association with member agency Live and Breathe, and is designed around the concept of a superhero annual. “Not everyone can be a hero,” explains the association in The Handy’s editorial. “But at the MCCA we have a standard. A test if you like which means all our hero agencies, due to the vigorous checking procedures to join the membership, means brand owners and procurement teams can be assured of the highest standards in creativity, strategic insight, planning and best business practices.”


The MCCA wants mmarketers to be inspired
by the heroic work of its members

The MCCA's message to marketers is to be inspired “by the heroic work in the following pages" and asks if they could do with some of that. "Regardless of discipline, MCCA agencies understand the widest scope of marketing communications, give them a call and let them show you what can be achieved with your brand.”

The association hopes that the new review will allow the range of creativity among its member agencies to shine through. The book features many of the UK’s leading agencies across the full range of marketing disciplines, in fact reader’s will notice that the membership has increased, particularly within the digital, experiential and integrated fields.

The review aims to give clients an inspiring snap-shot of some of the most creative agencies in the UK, and that for the MCCA member agencies it will serve to reassure them that they are part of an elite and growing group of like-minded agencies keen to drive their sectors forward.

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