Home > Featured Story
Related topics: Featured Story,Business, East Midlands, United Kingdom
April 5, 2008
|

New guide to best practice in marketing




The Marketing Executives Best Practices Report has recently been published by Research and Markets, featuring more than 1,100 pages of examples of chief marketing officer (CMO) best practice, including brand building, campaign strategies, media buying and leadership.

Claimed by the publisher to be “the most definitive resource ever assembled for marketing executives”, the report features the largest collection of best practices on marketing management strategies available, written by CMOs of companies such as Coca-Cola, Yahoo!, Unilever, ABC, Allstate, Mitsubishi Motors, Lucent Technologies, Pepsi, Time Warner, Lands' End and more.

The collection also include examples of more than 50 specific marketing and media purchasing strategies used by top CMOs, as well as expert analysis and advice on negotiation points and tactics.

For a complete overview of this report click visit:
www.researchandmarkets.com/product/fabc30/the_marketing_executives_best_practices


What do you think of this $type?
 


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic