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April 5, 2008

New guide to best practice in marketing

The Marketing Executives Best Practices Report has recently been published by Research and Markets, featuring more than 1,100 pages of examples of chief marketing officer (CMO) best practice, including brand building, campaign strategies, media buying and leadership.

Claimed by the publisher to be “the most definitive resource ever assembled for marketing executives”, the report features the largest collection of best practices on marketing management strategies available, written by CMOs of companies such as Coca-Cola, Yahoo!, Unilever, ABC, Allstate, Mitsubishi Motors, Lucent Technologies, Pepsi, Time Warner, Lands' End and more.

The collection also include examples of more than 50 specific marketing and media purchasing strategies used by top CMOs, as well as expert analysis and advice on negotiation points and tactics.

For a complete overview of this report click visit:

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