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May 17, 2006

New gadget gets audience involved

An innovative marketing and presentation tool that can help to increase the effectiveness of events has been launched into the UK by Cambridge-based England Marketing. The Perception Analyzer enables companies to collect real-time customer and staff feedback from experiences such as corporate events, speeches, adverts and debates, which can help to improve satisfaction levels by placing customers and staff at the centre of the decision-making process.

The interactive device is programmed to display a series of bespoke questions. Compact, lightweight and cordless, the system enables participants to anonymously input their feedback and record their reactions using hand-held dials with a wireless connection to a PC. Responses can be instantly collected and presented for real-time viewing and analysis by a range of variables, including age, gender, date and time of response, generating both tabular and graphical reports.

A dial feature enables companies to capture participants changing perceptions during every second of their experience, combining the qualitative insights of a focus group with the quantitative precision of a telephone survey.

Jan England, managing director of England Marketing, commented: In an increasingly competitive and commercial environment companies need to understand their customer and staff experiences in order to identify improvements and new methods of presenting information, and this is exactly what the Perception Analyzer facilitates. The technology allows instant access to survey results, enabling strategic decisions to be based on up-to-the-minute visitor perceptions.

For more information visit www.englandmarketing.co.uk

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