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January 31, 2008

New Baby Show born in Manchester

Clarion Events is adding a fourth Baby Show to the annual calendar, by launching an event at Manchester Central on 14-16 November 2008.

This follows the successful launch of The Baby Show, ExCeL in March 2007, which brought the total audience across the 2007 Shows to over 74,000.

The Shows currently serve London and the South East, Birmingham and the Midlands. Clarion clearly considers Manchester and the surrounding area, with an approximate annual birth rate of 178,000, an ideal location to host another Baby Show and reach parents and parents to be in the region.

“We successfully launched The Baby Show in Birmingham in 2003 and have experienced year on year growth,” said show director Nicole Boakes. “The birth of the Manchester Show signifies strategic regional growth, and we are thrilled to gain the support of many of our exhibitors in doing this.”

The new Baby Show will be the only event of its kind in the North of England, with visitors expected from Manchester and the surrounding areas, including Cheshire, Lancashire, Merseyside and the North East.

Title sponsor Bounty confirmed its support for the fourth show in Manchester.
“Having complete UK coverage it is important for us to be visible and have an opportunity to connect with mums in the North of England. The platform in Manchester will give us exactly that opportunity,” said Andrew Thomas, Bounty’s executive director.

Some 125 companies are expected to exhibit at this event and features are set to include a Main Stage, Café serving pregnant mum and baby-friendly food, Play Zones, a Collect by Car service, Feeding Room and Changing Area.

Many of The Baby Show’s existing exhibitors have expressed their enthusiasm.
“We are delighted that Clarion is launching a further show in Manchester, allowing us to reach an even greater number of consumers keen to see our brand,” said Guy Schanschieff of Bambino Mio, while Tommee Tippee’s Avril Deane said: “A fourth Baby Show? Manchester? Bring it on!”

Clarion Events' Baby Shows are held in association with Bounty and take place at four venues across the UK throughout 2008:
– ExCeL, London 29 Feb to 2 March 2008
– NEC, Birmingham, 16-18 May 2008
– Earls Court, London 17-19 October 2008
– Manchester Central, 14-16 November 208

For more info see www.thebabyshow.co.uk

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