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June 1, 2008
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MotivAction puts CSR at centre of staff reward scheme




Employees from UK corporate events company MotivAction, based in Hertfordshire, took an award trip in aid of corporate social responsibility (CSR) recently.

A strong advocate of the importance of CSR in the events industry, MotivAction underlined its policy with an inventive employee reward and recognition scheme that sets an example to companies both in and outside live marketing.

The trip saw seven winners of the company’s internal reward and recognition scheme volunteer at the Daktari bush school and wildlife orphanage in South Africa.

Located in the Limpopo region of the country, two hours west of Kruger
National Park, the Daktari facility cares for orphaned or injured wildlife.
Its aim is also to educate and inspire children to look after their environment, hosting children from an under-privileged local village and providing them with opportunities to learn.

The volunteers from MotivAction helped to build an animal feeding paddock at Daktari, as well as a football pitch and rope swing for the children. In addition to feeding and maintaining the animals, the delegates also worked at the school, giving the children lessons in English, geography and maths. The children were also able to try out one of MotivAction’s team building games – the artistic ‘Bigger Picture’ – which was run by the winners of MotivAction’s motivation scheme.

MotivAction’s internal reward and recognition scheme, WoW, enables anyone in the company to recognise colleagues for exceptional performance and living the brand’s values. Through weekly and monthly prize draws, participants also gain the chance to win a place on an annual trip. To complement the company’s CSR and environmental policies, MotivAction wanted its latest prize to have a charitable focus. Due to the long haul nature of the trip, carbon offsets were also purchased from Climate Care.


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