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December 8, 2008

MIA confirms annual conference and AGM programme

A one-day conference entitled Marketing and Leadership: Strategies for Challenging Time aimed at industry leaders will be held on 26 January 2009 at Church House Conference Centre, Westminster as part of the MIA’s Annual Conference and AGM.

Conference speakers include Richard Richardson, of Harry Ramsden’s fame, who introduces his concept Marketing Judo, and Alan Cutler, founder of Hospitality Leadership, who examines how a marketing promise should be defined and how to match that promise to customer expectations.

The afternoon features a series of seminars presented by Martin Pepper and James Lee from Maxima Training, which are designed to help maximise the potential of leads, show-rounds and deliver effective sales and marketing.

“Our annual conference is a very important event in the meetings industry calendar,” said MIA chief executive Jane Evans. “This year’s programme offers delegates a brilliant mix of excellent speakers and seminars which will help businesses through the current challenging trading environment.

“The AGM, which precedes the conference, is open to MIA members only, but the conference welcomes delegates from the whole industry.”

To reserve a place, visit www.mia-uk.org

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