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November 18, 2007

Media 10 delivers Christmas to 3 million shoppers

Bluewater Shopping Centre in Kent is to have a festive neighbour during December in the shape of the Bluewater Christmas Market & Fair.

Innovative publishing and events company Media 10 is behind the concept, which will transform an area of disused land into a “magical festive scene for 23 days”.

Positioned as an alternative to London’s West End, Bluewater Shopping Centre is expected to attract more than 3 million visitors during December. This means that Media 10 is pushing the recent trend of taking events directly to their audience to the max.

The temporary festive ‘exhibition’ will house the UK’s biggest Christmas tree, a genuine Victorian carousel, up to 100 traditional wooden chalets selling gifts and toys, Christmas decorations, gourmet food and home accessories. For children, there will be live reindeer, turkeys and geese, an enchanted Santa’s Grotto, storytellers, carol singers, entertainers in traditional costume and an hourly snow show.

Commenting on yet another innovative live marketing concept, Media 10’s managing director Lee Newton said: “The Bluewater Christmas Market & Fair will be the perfect fun family day out, and it won’t interrupt a busy Christmas shopping schedule! Unlike many Christmas exhibitions, our visitors will also benefit from free parking and entry.”

The Bluewater Christmas Market & Fair is open from Saturday 1 December to Sunday 23 December 2007, 10am-8pm Monday to Saturday and 11am-5pm on Sunday.

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