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April 5, 2008

Marketing agency launches experiential business focused on innovation

The Quatreus Group has teamed up with industry pioneer Roger Cornish to harness the emerging integration of audio visual and information technologies with
traditional face to face marketing activity.

The new business, Qinteractive, combines elements of the existing Quatreus group operations in the UK, Europe and North America with Roger’s 22 years' experience in the industry.

“As a virtual team, we have already delivered a number of highly successful and innovative projects, including a unique set of Customer Experience Centres for BT," said Cornish. "The launch of Qinteractive simply packages this expertise and knowledge and allows a more unified and cohesive approach to meeting our customers needs.

“More so than ever, there is a need to bring marketing activity alive – whether on an exhibition stand, at an event, or in a showcase environment. These are often complex projects where traditional audio visual technology simply does not have the flexibility and where IT alone can be too demanding on users. Our systems simply and cost effectively integrate the benefits of both – for our customers, their customers, and their staff."

Commenting on the launch, Richard Edwards, founder of Quatreus, said: “This is a great step forward for Quatreus – and a major enhancement to our core offering. Bringing Roger’s experience together with our proven design and build capability will create a real advantage for our customers and offers them the opportunity to take experiential marketing to a new level."

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