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April 5, 2008
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MAKING CONTACT: Why events are serving a growing business imperative




In Ian Whiteling’s second Business Tourism Breakfast Briefing interview, Eventia’s chairman Nigel Cooper explains how current business trends have resulted in a growing demand and need for live marketing and events, from audiences wanting greater engagement to a growing nomadic workforce hungry for face-to-face contact and increasing revenue pressure from the boardroom.


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