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April 4, 2008
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Major companies line up to plan live campaigns with AddingValue




A three-week period spanning September and October saw Twickenham-based integrated marketing and events agency AddingValue secure four new pieces of business from major companies, showing the continued growing interest in the live medium.

First up, Oce, world leaders in digital technology management, appointed the agency to manage and produce a series of key events. AddingValue will produce a kick-off conference in December and an awards dinner in January in different locations in Birmingham for a combined audience of 600. In addition to these two significant events, Oce have also asked AddingValue to run a series of quarterly sales meetings.

“It’s great to be working with Oce on these new important projects and at the same time building our client base in this dynamic sector,” said AddingValue project director, Emily Giola.

In a three-way pitch, which saw the incumbent agency of five years lose out, Vodafone Enterprise chose AddingValue, to develop and execute its annual sales incentive for top performers. This high-profile campaign covers an online and offline communications campaign, a series of weekend events and will culminate in a truly aspirational travel programme.

In a separate development for Vodafone UK, AddingValue have been commissioned to communicate the benefits and key features of a whole raft of new services and products and services internally. In three weeks, AddingValue conceived, created and delivered an online virtual city, Boomtown, complete with various representative communities and audience segmentation types, interactive knowledge bytes, online prize-winning quizzes and interactive games. This activity will be coupled with a two-week, face-to-face internal roadshow, product demonstrators, internal posters and banners, all culminating in a series of prize-winning opportunities, including the latest handsets and devices, plus family weekend breaks to Euro Disney.

The final business win came from international technology company, Netgear, which appointed AddingValue to develop an online brand-building initiative, driving footfall into retail stores in the lead up to Christmas. The campaign will focus on the simplicity of wireless networking and centre around a destination microsite that removes the confusion of buying a router. The agency has also been asked to create a tactical Christmas campaign targeting staff and partners.

Commenting on this flood of new business, AddingValue’s managing partner Tina Morris said: "We are delighted to have been awarded these fabulous new projects. It’s a great accolade to our team that their enthusiasm and passion is reaping rewards, and that clients are choosing to put their faith in AddingValue.’’

Founding partner Randle Stonier shared Morris’ excitement. ‘’I am over the moon with these new business wins,” he said. “It gives us all a real buzz to be working with such great brands on such interesting projects where we can demonstrate our creativity and our pedigree. This is proving to be a fantastic year for AddingValue. Our client portfolio continues to grow as do the enquiries, briefs, business challenges and wins.”


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