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November 7, 2007

Magic bus visits NHS professionals

Dictaphone Healthcare Solutions, a specialist in speech recognition, dictation and workflow solutions to the medical profession, recently took to the road delivering its message directly to its key target audience.

Designed to offer space for live demonstrations, the Dictaphone Healthcare Bus – a sophisticated mobile exhibition unit created by Event Marketing Solutions (EMS) – visited 15 hospitals across the UK over three weeks, starting at the Royal Cornwall Hospital NHS Trust.

The tour dates had been pre-arranged with the participating hospitals and pre-promotion activity had been instigated, including posters and email invitations to staff. There were also daily giveaways and competitions to encourage the relevant people to visit the Healthcare Bus.

Life on the road: Dictaphone's Healthcare Bus

Commenting on the mobile event, Simon Howard, sales director at Dictaphone Healthcare, said: “The most powerful endorsement of our technology is to see it in action, which is why we embarked on this UK-wide tour.”

Meanwhile, Justin Isles, account director at EMS, said: “Given the time pressures faced by NHS staff, this bespoke roadshow is an extremely efficient and effective way of showcasing these popular products. This project perfectly demonstrates the power of face-to-face marketing to reach a highly specific target audience at a time and a place that is convenient for them.”
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