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October 6, 2008

London venue embraces low-cost airline model to maximise return for organisers

The Commonwealth Club, located just off London’s embankment in the West End, has allied its conference and meetings offering in line with the airline industry.
Based on the principles of supply and demand ,   the venue is offering day delegate rates from just £5 plus VAT per person.

At the heart of the UK capital,  the specialist meeting and event space  claims it is “targeting organisers  looking for a maximum return on their investment”, with the introduction of its ‘delegate-lite’ rates.

The modern design-led spaces accommodate events for five to 150 people , ranging from discreet board meetings to empowerment ment conferences in the venue’s striking auditoria.
Subject to availability, the  rates offer delegates tea and coffee on arrival, room hire, afternoon tea and coffee, and stationery. And in line with low-cost airlines, additional food and drink is charged as extra.

The new pricing strategy takes immediate effect, with rates starting at £12 plus VAT per person in October 2008, £10 in November and £5 in January 2009 .    

To some, this is an unconventional approach, but it affords our most loyal clients and those who book well ahead, the most advantageous rates,” said Commonwealth Club manager Shaun Whitehouse. “We have reviewed where we can save on overheads, while not compromising on service levels and delegate experience. All of the feedback from our clients highlights that this is a welcome approach to doing business in today’s meetings market.”

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