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December 18, 2007

London plans another New Year?s Eve spectacular

Proving nothing beats a live experience when it comes to celebrating New Year’s Eve, the Mayor of London and Visit London will be producing another spectacular event featuring stunning projections and a firework display over the River Thames and the London Eye.

Last year’s breathtaking display was seen by an estimated 350,000 in central London and millions more on BBC1, which will be broadcasting live from the event again this year.

Experiential marketing agency Jack Morton Worldwide is producing the display for the fourth consecutive year, working closely with internationally renowned pyrotechnician Christophe Berthonneau and lighting designer Durham Marenghi to create the display.

Jack Morton is also working in conjunction with a number of agencies across the capital to ensure the event is planned and delivered in a safe way, including the Metropolitan Police, Westminster City and Lambeth Borough Councils, Transport for London, The Port of London Authority and London Ambulance Service, and many more.

Commmenting on the New Year’s Eve event, Mayor of London Ken Livingstone said: “London is one of the best cities in the world to visit during the Christmas period and the New Year's Eve fireworks display is world famous. It is one of the hundreds of attractions taking place in the capital during the Christmas and New Year period.”

Last year’s awesome 10-minute firework display was supported by a full multimedia experience combining large-scale projections, an audio sound-scape and a spectacular lighting show. This year’s display promises to be just as spectacular and with many new surprises.

“We are thrilled to be once again supporting London’s New Year’s Eve celebrations and look forward to delighting London and the watching world with this year’s display,” said Julian Pullan, managing director at Jack Morton Worldwide. “It’s a truly wonderful, inspiring spectacle and we’re honoured to be part of such a successful award winning team for this iconic event.”
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