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May 17, 2016

London Breaks Top 5 Congress Destinations

For the first time, London has secured a top five position for hosting international congresses. 

Photo by Freeimages.com/Guillame Roux

The city now ranks #5 in terms of international congress destinations according to new data from the International Congress and Convention Association (ICCA), up from #19 in 2011. London has also seen a 27 per cent increase in the number of delegates attending conferences over the last year with more than 117,000 arriving in 2015, making the city number 2 for attendance.

London welcomed a string of high-profile association events last year, including the European Society of Cardiology congress, which took place over five days and was attended by over 32,700 (32,773) delegates, a new record for the annual event.

2015 also saw the European Federation of Periodontology take place at ExCeL London, which was attended by 9,700 delegates over three days, an uplift of 25 percent compared to the previous year.

The results are the culmination of a multi-faceted strategy established by London’s Convention Bureau (CVB), which is operated by London & Partners, the Mayor of London’s promotional company, which aimed to see London in the top five within five years. By transforming its CVB from venue finding service to event solution provider, London was able to develop closer relationships with partners and stakeholders, from local and national government authorities to hotels and venues, to present solid joint bids to targeted high-profile events, the CVB said. Showcasing London’s areas of expertise as a way to achieve greater return on investment also proved crucial in attracting some of the most prominent congresses.

This year, the European Society of Anaesthesiology event will take place next week (May 28-30). The European League Against Rheumatology, the European Respiratory Society and the European Committee for Treatment and Research on Multiple Sclerosis will also host their events in London later in 2016.

London has also announced that the European Society of Urology will come back to the capital for the first time in almost 30 years for its 2017 congress. The event is expected to bring over 12,000 medical specialists and an estimated £41.7m economic benefit.

Visit conventionbureau.london

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