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May 26, 2009
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Liverpool venue joins with the Event ROI Institute to support Keep Meeting initiative




Arena and Convention Centre Liverpool today announced a new partnership with leading industry return on investment (ROI)) specialists the European Event ROI Institute in support of its Keep Meeting campaign. 

The scheme, unveiled today at IMEX, provides organisers with a toolkit to help measure event ROI and includes a range of added-value services for events held at the venue.

All organisers that sign up to Keep Meeting at IMEX will receive a free top tips guide to measuring event ROI and will be eligible for 20% discount on one-day courses offered by the European Event ROI Institute in nearly 20 worldwide destinations (see http://www.eventroi.org/1-day-course).

In addition to this, clients that book events at ACC Liverpool will receive the Keep Meeting ROI Toolkit, which includes a range of support material and benefits as follows:

• Event ROI handbook ‘Proving the Value of Meetings and Events’
• 20% discount on one-day ROI courses offered by the European Event ROI Institute
• 20% discount on any of the six different ROI and Meeting Architecture courses offered during ROI Week in Dublin from 31 August to 1 September
• Information package with ROI tips and guidelines, survey examples, articles and more.

In addition to the toolkit, ACC Liverpool offers an extensive value-added package, as standard, to further support organisers to Keep Meeting in difficult economic times. 

“I am delighted to see a venue committing to helping organisers measure ROI, something we feel is essential in today’s economic climate,” said Elling Hamso, managing partner of the European Event ROI Institute. “We will work closely with ACC Liverpool to further develop a range of offerings under its Keep Meeting initiative.”

Commenting on the initiative, Jacquie Rogers, general manager of the BT Convention Centre at ACC Liverpool, said: “Measuring the value of events has never been more important. As experts in event planning and evaluation, we could not have found a more fitting partner than the European Event ROI Institute. 

“We are delighted to welcome them on board at a time when we are launching our Keep Meeting initiative to help organisers get the most for their budget. We look forward to offering our clients a range of benefits as a result of this new partnership.”

Hamso will be joining ACC Liverpool on the Visit Britain stand F360 on Wednesday 27 May at 4.30pm to talk to event organisers about the new scheme.


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