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April 6, 2008
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Live rounds - Jack Morton on why experiential should be in every marketer's armoury




Jack Morton’s Julian Pullan explains how the company’s latest experiential marketing survey shows why experiential marketing should be a vital part of any marketers armoury. While an increasing number of marketers are waking up to this fact, there are still, despite all the data being presented, a huge number who view experiential simply as an add-on.


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