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April 6, 2008

Leading stockbroker sees power of sponsorship with London Boat Show deal

Leading independent stockbroker Collins Stewart, has put its name to one of the highest profile events in the country, not to mention one of the most desirable brands – the London Boat Show. The show, which attracts over 700 exhibitors and approximately 150,000 visitors each year, will be known as the Collins Stewart London Boat Show. Collins Stewart takes over the sponsorship helm from Schroders.

Just a stone’s throw from both Canary Wharf and the square mile, the annual boating spectacle held at ExCeL London will allow Collins Stewart to boost awareness of their services, lend their name to the Show’s title as well as undertaking promotional and hospitality activities at the Show.

James Gower, director of marketing for National Boat Shows, said: “Collins Stewart is joining the London Boat Show at a very exciting time. This year’s Show is undergoing a major enhancement with the introduction of educational and interactive new attractions, and we’re pleased Collins Stewart will be part of our new Show.”

Commenting on the sponsorship deal, Joel Plasco, chief executive of Collins Stewart added: “As one of the UK’s leading wealth managers, we are proud to sponsor the Collins Stewart London Boat Show which is both a symbol of today’s vision of leisure and a chance to view and appreciate the outstanding products and equipment manufactured by the UK’s marine industry.”

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