Home > Featured Story
Related topics: Featured Story,East Midlands, Events, United Kingdom
May 2, 2008

Leading mortgage lender hits the road

Cheltenham and Gloucester (C&G) has recently launched its first ever outdoor roadshow designed to extend its high-street presence.

The 11-week campaign, launched during mid May, will visit 13 major county shows and prime city centre locations. The roadshow, which was organised by Event Marketing Solutions (EMS), creates a customer- focused environment for C&G to promote its range of mortgages and savings products. With branch experts on board, it is hoped the tour will raise C&G’s profile among consumers and attract new and returning customers. The campaign is targeting first-time buyers and homeowners with the aim of stimulating on-board discussions about mortgages and savings.

Commenting on the event, Sharon Wynn, C&G’s local marketing manager, said: “We are confident of success with this roadshow. The complete project management capability offered by EMS means we can feel totally reassured that this important campaign is in safe hands and has less impact on our own resources.”

What do you think of this $type?





   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic