Home > Featured Story
Related topics: Featured Story,East Midlands, Research, Research & Education, United Kingdom
November 13, 2006
|

IT WORKS: Experiential is making a big impression, but is it lasting?




More and more marketers are turning to experiential, but there are still major factors stopping it from reaching its full potential, according to recent research by MICE Group. The industry now faces a challenge to effectively define the medium and prove its worth. Pete Roythorne tackles the issue with MICE Group creative director John Young.

Following on from this video, EVENTS:review has asked a cross section of industry figures whether experiential marketing can deliver in the long term. Their views will be run in a series of articles over the next few weeks. This week the exhibition innovator, the industry body and the experiential agency…

Click here to read the full responses

To download a full copy of the report, Experiential Marketing: It Works, click here 

 


What do you think of this $type?
 


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic