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November 14, 2006

IT WORKS 3: Live marketing industry leaders on meeting the experiential challenge

In the concluding part of the follow-up to our video interview with MICE Group's John Young about the company's recent Experiential Marketing: It Works! research, three more industry figures share their views on whether experiential marketing can deliver in the long term. 

This week the global event marketer, the award-winning experiential agency and the event body.

Experiential marketing is a powerful marketing weapon that should be a vital part of any marketers armoury. Times are changing and marketing focus is moving... but is experiential marketing guiding us to the next level, or is it simply agencies justifying their own existence?

Click here to watch the interview with MICE Group's John Young

Click here for a copy of the full report Expriential Marketing: It Works


Kim Myhre
VP and general manager, GPJ Europe

"Experience marketing isn’t a cause or an employment program. Either it is a powerful marketing weapon that ought to be used by the most adventurous and seriously competitive organisations that want to cut through the deafening clutter, or it is nothing" Read more...


Peter Cowie
Managing director, PCI Fitch

“Although there is great comfort in metrics, if clients believed they offered the absolute proof of success, they would only be making 30 second TV commercials and banner ads" Read more...


Izania Downie  Executive director, Eventia

"We see experiential marketing being about the creation of live experiences that enable their audiences to interact directly and personally with the brand. The beauty of experiential marketing is its infite scope" Read more

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