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February 11, 2008

IPIA and Touchstone see event synergies

In a move to boost the print-related services sector, the Independent Print Industries Association (IPIA) and Touchstone Exhibitions & Conferences Ltd have announced a deal that will see Print for Business Exhibition and the National Incentive Show co-located at the NEC this year from 16-18 September.  

The National Incentive Show brings a healthy pedigree to the table and will be a welcome boost for the Print for Business Exhibition. Last year, the National Incentives Show saw an 13% increase in the quality and quantity of the buying audience to over 4,300 visitors. Understandably, Print for Business Exhibition exhibitors have enthusiastically welcomed the advantages and added value of this move.

Touchstone’s exhibition director, Sylvana Malachias, said: “We are very excited about the growth potential this new collaboration and confident about a surge in visitor numbers to both events next September.”

Meanwhile, IPIA chief executive, Andrew Pearce, commented: “This excellent partnership will really drive the Print for Business Exhibition forward and offer IPIA Members and other exhibitors an excellent business development opportunity.”

Print for Business is the only UK trade show dedicated to the trade providers of print related products services, systems and solutions. The National Incentive Show is the UK’s market leading show for incentive, motivational and promotional marketing products. The shows will also be co-located with a number of other successful events taking place at the NEC, including The National Venue Show, Call Centre Expo and Customer Strategy & Management.
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