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April 4, 2008
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Imagination wins Shell global exhibition account




Global communications company Imagination announced last Friday (5 October) that it has been awarded the contract for energy giant Shell’s global exhibition programme, after an intense pitch process, which involved five eminent design and event agencies.

Imagination will be responsible for ensuring brand consistency, design and content management and the implementation of all Shell exhibitions and trade shows worldwide.

The appointment is a significant win for Imagination, which operates a network of 10 offices worldwide. It has delivered the global autoshow programme for Ford Motor Company since 1999.

“This is a very important client for us to secure,” said Imagination’s founder and chief executive Gary Withers. “We look forward to supporting Shell worldwide, drawing on the resources of our network to deliver a wide range of communication.”

The pitch called for an extended Imagination team of over 30 people, drawn from a variety of offices, including London, Hong Kong and New York.

“It was a real team effort and we are all very enthusiastic about the opportunity of working alongside one of the world’s greatest brands,” said Meanwhile, Richard Foulkes, Imagination global account director for Shell. “We look forward to developing this relationship, over time.”

Explaining the reasons behind Shell choosing Imagination, Danny van Otterdyk, the oil company’s manager, visual media, said: “We are absolutely delighted to be working with Imagination. Its proposal was highly innovative and distinctive. The company’s experience in managing global programmes made Imagination the ideal partner to help Shell leapfrog the competition in this critical area of communication activity.”


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