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September 16, 2009

Ian Irving to leave Sledge

Prominent experiential marketing figure and MEETINGS:review contributor Ian Irving has left his position as commercial director of agency Sledge to “pursue new ventures at the end of September”.

Since joining Sledge in 1998, Irving – or ‘Irv’ as he is widely known – has helped guide the agency to a prominent position within the experiential sector. Although it’s unclear what Irving’s next move will be, recent comments suggest he wishes to remain in live marketing.


Experiential campaigner: Irv's off to pursue a new venture


“After 11 years, the time is right for me to leave Sledge and to pursue new ventures,” he said.

“These are very interesting times and I am currently looking at new challenges within the experiential industry.

“I’ll be remaining with Sledge until the end of September ensuring a smooth handover and helping the team hopefully to celebrate successes at the forthcoming Event Awards!  

“I’ve had a great time at Sledge and have been privileged to work with a fantastic team of very talented people.”
Commenting on Irving’s impending departure, Sledge chief executive Nic Cooper said: “I’d like to thank Ian for the tremendous contribution he has made to the Sledge business over the years and wish him every success for the future.”
Whether Irving jumped or pushed, or if his decision to leave was influenced by last year’s takeover of Sledge by Photon UK is unclear. Suffice to say that the role he has played in the agency’s rise to prominence in recent years cannot be overstated.

At present, Sledge has indicated that it has no plans to replace Irving.

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