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March 7, 2007

HBAA launches supplier directory

Corporate events planners can now add a new resource to their armoury: the Hotel Booking Agents Association’s (HBAA) new suppliers directory.

The association has pulled together all of the key ancillary suppliers to the hotel booking agents, hoteliers and venues to create the directory.  On top of this, it guarantees quality by insisting that suppliers are nominated and ratified by a member of the HBAA.

The publication of the directory comes as a result of extensive research by the association, that highlighted the need for a greater reach of product offering. While the HBAA leads the field in setting the benchmark for hotel booking agents, it was felt that the core proposition of the association should not be altered, but enhanced.

Jacqui Kavanagh, Head of the HBAA's Marketing Committee said: "For some years we have referred our suppliers to each other, however, the time has now come to formalise this process.  The Suppliers Directory is highly effective way for suppliers to hit the HBAA’s £800m spend!  Our spend tracking currently only takes into consideration the cost of the venues, but the incremental revenue available is quite significant and clearly a great opportunity for quality ancillary suppliers to benefit”.
With over 100 companies already geared to sign up in its inaugural week, the directory is set to help enhance standards in the accommodation, conference and events market.


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