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June 28, 2007

Gumtree.com's not so lazy Sunday afternoon

We’ve had the school disco revival, now Gumtree.com, the UK's biggest website for local community classifieds, including flat share, flat rentals and jobs, is bringing back the school sports day, but ‘with a twist’ and for adults.

The ‘summer park’ experience to increase awareness of the Gumtree.com brand will take place on Sunday 22 July. Nostalgic grown-ups have been invited along to decamp to Clapham Common, London, to dust off their plimsoles and gym knickers and join in some retro games fun. Participants can revisit their childhood with team games including mixed 5-a-side football using ‘Jumpers for Goalposts’, plus classics like the Sack race, 3-Legged race, Egg and Spoon races and giant board games like Connect 4.

To give the school sports day a modern twist, Gumtree.com is inviting experts in ‘extreme park games’  to give free lessons in Performance Poi (spinning glow sticks – the ultimate party trick) and Diabolo (stick juggling).

Commenting on the event, which has been organised by live marketing and communications agency Out of the Blue, Sophy Silver of Gumtree said: “We know how much Gumtree fans love spending Sunday afternoon in the park, so we’re bringing everything they need for a great day out.  They can learn new skills, meet new people and have some good old-fashioned fun.”

What do you think of this $type?





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