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April 5, 2008

GPJ appoints creative director

Experience marketing agency George P Johnson (GPJ) recently announced the hire of Allison Erdeljac as creative director. In this senior leadership role, Erdeljac will be responsible for helping brands such as BT Global Services create meaningful interactions that motivate their audiences to action through experience marketing.

Erdeljac comes to the agency with a huge amount of design and branding expertise gained from over a decade of working in the creative industry. She has an extensive portfolio of experience with leading brands such as Motorola, Microsoft, Shell, Conde Nast and General Motors, through her work at agencies, including Mice International and MacLaren Momentum. Majoring in Environmental and Industrial Design at the Ontario College of Art & Design in Toronto, Canada, she has a skill-set ranging from 3D Environmental and Interior Design to 2D design, including branding and communications.

Erdeljac will be one of two creative directors within GPJ’s London studio, reporting into head of creative, Andy Bass. “We’re delighted that Allison has decided to join the team,” said Bass. “The search for a new creative to join the team took several months, but was time well spent as we found the perfect person with the talent, enthusiasm and creative drive necessary to continue with the high quality of creative solutions expected from GPJ. Her knowledge of working with blue chip brands is extensive and we are excited about working with her to strengthen our cutting-edge design capabilities even further.”

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