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May 10, 2007

Experiential agency to work on World Trade Centre Memorial

The World Trade Center Memorial Foundation has selected a team of three sister agencies within The Interpublic Group – Octagon, Weber Shandwick and experiential agency Jack Morton Worldwide – to help plan and execute its US outreach tour for the WTC Memorial and Museum. This selection reflects the Foundation's significant progress in building the Memorial and Museum at Ground Zero.

“Our national campaign represents a great opportunity to engage the American public in building a national tribute,” said Memorial Foundation President Joe Daniels. “We look forward to the professional support of these experienced agencies to help us reach as many people as possible in every corner of the country. Building the Memorial is about bringing people together and we believe the national tour will help unite thousands of people to support our cause.”



Artist's impression of the World Trade Center Memorial

The Foundation’s tour will feature an interactive exhibit that commemorates the events of September 11, 2001 and shows the strides being made in New York's rebuilding effort. The tour will also further increase the country's awareness of the WTC Memorial and Museum, and help raise funds needed for the project's success.

“We are proud to be working with the Foundation on this historic national project,” said Harris Diamond, chief executive of the Constituency Management Group of The Interpublic Group. “The Memorial and the Museum will be important historical institutions, not just for New Yorkers, but for people around the country and across the globe. Our team is honored to work on behalf of the Foundation, and we look forward to helping them accomplish their goals.”


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