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April 5, 2008

Experiential agency scores at visual communication awards

PCI Fitch had good cause to celebrate at the recent IVCA (International Visual Communication Association) Awards in London, having won the Industry Award for Effective Communication for the hugely successful Army on Everest campaign. This unique project also won Gold for Web TV and Silver in the External Interactive Media categories.

The agency scooped another Gold in the highly competitive External Live and Experiential Communications category for the pan-European launch event of General Motors’ new Corsa. PCI Fitch also collected a Bronze award in the Best Editing category for their action packed Infantry “Forward as One” film, commissioned by the Army Recruitment Group.

The IVCA awards are Europe’s largest and most prestigious celebration of the best in corporate and public sector communication. They highlight the most creative and professional work and are judged by over 200 jury members who are key leaders within the communications industry.

Nigel Lloyd-Jones, head of account management at PCI Fitch, said: “Creating highly creative, compelling and, most importantly, effective campaigns is what our clients demand; it’s what their brands deserve. So we’re understandably delighted to have those qualities of our work recognised as the best in the industry by our peers.”

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