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October 8, 2009

Exhibition and events stands get green boost

With the Government set to introduce its Carbon Reduction Commitment in April 2010, exhibition and experiential activities are likely to come under increasing scrutiny and pressure to go green.

Measuring and monitoring energy usage at these types of events can be extremely difficult, leaving brands with a hole in their carbon usage reporting, and making it difficult for them to clearly achieve their carbon reduction goals.

This problem has been addressed by experiential and event agency Blackjack, through its new carbon monitoring tool. By incorporating sensors into their stand design, the agency will be ensuring that its clients will be able to monitor the energy used, such as through lights, computers, gadgets and electronic demonstrations on the stand.


A walk on the green side: Exhibition and event stands
set for environmental measurability


This data will enable then enable users to make strategic decisions into the equipment they use, as well as benchmarking baseline carbon emission information.

“More and more businesses are being asked to reduce their carbon footprint,” said Blackjack managing director Behzad Saednejad. “In fact, such information is increasingly forming part of many tender documents or supplier agreements. But until now it has been almost impossible to accurately benchmark the environmental impact of experiential stands or event promotions.”

To deliver this new service, Blackjack has partnered with facilities management company the Revive Group. The partnership also means that real-time data can be used to track and monitor the customer flow to an exhibition stand or experiential event. Allowing Blackjack to identify if and why there is a shortfall of footfall in order to manage staff numbers better and attract more people to the stands at optimum times throughout the campaign.

“Both Revive Group and Blackjack are aligned in our strategies around client focus,” added Greg Ward, chief executive of Revive Group. “We listen and understand our customer needs in order to exceed them – and this partnership demonstrates our commitment to doing just that.”





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