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April 5, 2008

EVENTS:review buys leading online news service

EVENTS:review (ER) has completed the acquisition of leading online news service, Live Marketing News (LMN), founded by Richard John, for an undisclosed sum. By integrating ER’s videos streams with the existing text news service, the LMN audience is being exposed to a richer media.

The deal gives ER an additional 34,000 subscribers, bringing the web channel’s combined (de-duplicated) recipients of its weekly news alert service to over 80,000.

“The move confirms our commitment to providing the marketing community with up -to-date reportage on face-to-face techniques,” said ER's CEO James Latham. “I can also confirm that as part of the deal, Richard will continue to contribute to ER and that he has already established himself as a regular interviewer and correspondent for ER particularly at overseas events such as IMEX.”

Commenting on the merger, John said: "I am delighted that Live Marketing News has joined the ER stable. We had already chosen to present the ER portal as an innovative source of news and information to LMN readers even before we spoke about joining forces. I'm also delighted that I will continue to be one of the online interviewers and look forward to meeting more of the movers and shakers at events around the world who want to contribute to ER."

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