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April 5, 2008

Event Awards celebrates 10 years with bumper gong handout

This year celebrated 10 years of the Event Awards and saw the venue moved to London’s Natural History Museum on Friday 14 September. Four new awards this year saw the overall award tally pass the 30 barrier… sadly EVENTS:review didn’t have enough tape to film the awards this year.

Topping the evening for Best Exhibition Activity was IMIE’s British International Motorshow, sharing the headlines was Richmond Event Management’s HMS Clyde Naming Ceremony. Unlike 2006, there was no one company sweeping the board, as this year saw a host of names making it into the role of honour (although IMIE went home with three of the Gold slabs).


The moment of truth: Event editor Mike Fletcher
gets excited about the big winner!

Event Magazine editor Mike Fletcher was effusive in comments to EVENTS:review: "Feedback from this year¹s Event Awards has hailed the ceremony as the best ever. The venue looked stunning, the food by Rhubarb was superb and the overall production and presentation was perfect. I am immensely proud to have been involved with an event of such a high standard for this our 10th anniversary year. There was a good spread of winners as well, which represented the standard of experiential activity currently taking place."

Fletcher was keen to point out that the small agency took as much of the plaudits this year. "The judges were so impressed with the boutique agency Richmond Event Management and its naming ceremony for the HMS Clyde that they awarded Mike Richmond the trophy over and above the large global agency work," he said.

Fletcher also praised The London Motor Show, which "thoroughly deserved its best of the best award for its reinvention of a motoring event concept that was previously considered a dying breed in the UK".

EVENTS:review would like to congratulate all the winners.

The full list of Gold Awards for the evening:
(NEW) Young Exhibition Team of the Year: A Place in the Sun Live
Best Consumer Exhibition: Grand Designs Live 2006 by Media 10
Best Business Exhibition: Internet World by Itahaca Media
Exhibition Venue of the Year: ExCeL London
Best Exhibition Feature Area: VJ Area at For at the Geneva Motorshow by Imagination
Most Improved Established Exhibition: Internet World by Itahaca Media
Best Exhibition Marketing Campaign: IMIE’s British International Motorshow
Most Effective Exhibition Stand: BMW Group at Plaza at the British International Motor Show by TRO
Best Conference or Marketplace Event: Cisco Networkers 2007 by GPJ
Best Launch Exhibition: The Great Big Home and Furniture Store by Media 10
Live Event Venue of the Year: Roundhouse in Camden
Event Supplier of the Year: Gallowglass
Most Improved Experiential Activity: Diabetes UK “Measure Up” Roadshow by EMS
Best Outdoor Public Event: Nokia New Year’s Eve by Ignition
Best Brand Experience or Field Marketing Campaign: Fruitstock 2006, The Innocent festival by DMW
(NEW) Event Agency of the Year: TRO
Most Effective Event Activity IT/Telecoms – Live Event: The ‘fourth stage’ at the O2 Wireless Festival by Sledge
Most Effective Event Activity IT/Telecoms – Exhibition: HP Stand at ITU Telecom World by Hstudio
Most Effective Event Activity FMCG/Pharma – Live Event: Diabetes UK “Measure Up” Roadshow
Most Effective Event Activity FMCG/Pharma – Exhibition: Innocent Trade Show Stand by DMW
Most Effective Event Activity Marine/Aerospace: HMS Clyde Naming Ceremony by Richmond Events Management
(NEW) Most Effective Event Activity Homes and Gardens: Fresh by Line Up
Most Effective Event Activity Travel/Tourism/Leisure: Players’ Marquee at Cartier International Polo by Smyle
Most Effective Event Activity Automotive – Live Event: Corsa Launch by Fitch Live
Most Effective Event Activity Automotive – Exhibition: British International Motorshow by IMIE
Most Effective Event Activity Fashion/Beauty/Lifestyle – Live Event: One Love by RPM
Most Effective Event Activity Automotive – Fashion/Beauty/Lifestyle: Firetrap Stand at Bread and Butter by Hub Design
Most Effective Event Activity Business/Finance/Govt – Live Event: We Make Changing Easy by Cunning
Most Effective Event Activity Business/Finance/Govt – Exhibition: Total Workplace Management by CMP

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