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August 16, 2009

Dragon completes Event UK keynote line up

One of the UK’s highest-profile female entrepreneurs, Rachel Elnaugh, has been confirmed as a keynote speaker at Event UK, which takes place on 22-23 September at the NEC, Birmingham, central England.

Elnough is best known for creating the market-leading experience brand Red Letter Days on a shoestring budget out of her living room. With numerous business accolades under her belt, she then shot to fame as one of the original Dragons in the BBC’s Dragons’ Den before the well-publicised crash of Red Letter Days in 2005.
“We are all delighted to have someone of Rachel’s calibre as a keynote speaker,” said Confex Group Portfolio Director Duncan Reid.

“I can’t think of anyone better equipped to not only inspire our visitors, but more importantly impart some invaluable insight into how to spot the tell-tale signs of a business in need during these tough trading conditions.

“We always strive to create seminars that are reflective of the needs of our visitors. Rachel’s account will undoubtedly have a real benefit to those who hear her speak.
“Our educational content has proven to be consistently highly valued by our visitors and this year will be no different,” Reid continued. “With 23 seminars throughout the show there will be plenty of inspiration and advice for visitors to take away and apply to their own roles.”
As well as looking at the economy, sessions will cover how to tailor your events to your audience, tips on experiential marketing, how to get the most from incentives and motivation schemes, seminars on harnessing the digital age, and a session on outdoor events and exhibitions.

For more information, visit www.event-uk.com

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