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December 8, 2008

Downturn doesn’t stop Principal Hayley investment plans

Despite the continuing recession and economic uncertainties, hotel and conference venue group Principal Hayley is continuing its investment in the group’s 21-strong venue portfolio with a £1.7 million refurbishment of Ettington Chase, the Stratford Upon Avon-based conference venue.

Set in 11 acres of landscaped grounds on the outskirts of the historic village of Ettington, the renovation of Ettington Chase has created nine brand new executive bedrooms and upgraded the conference facilities. Further work is planned in the New Year to introduce Tempus Bar and Restaurant, Principal Hayley’s contemporary restaurant and bar brand. Spearheading the refurbishment will be the venue’s new general manager Jill Williams.

Style meets technology: Inside Ettington Chase

“It’s an exciting and challenging time to be at Ettington Chase and with Principal Hayley,” she commented. “In this time of financial insecurity, it’s refreshing to see a group investing in its product. It underlines our collective desire to both meet and exceed the expectations of our clients, providing a quality service in a dedicated learning environment.”

The nine brand new executive rooms in the original manor house are all fitted with modern facilities, including walk-in showers and plasma screen TVs. The conference facilities will be re-fitted to include state-of-the-art audio-visual and digital technology, as well as comprehensive wireless access throughout.

The venue has also received a further three new meetings rooms, as well as the transformation of the Library Suite for use as an executive suite and boardroom. All the new additions will take advantage of the stunning grounds surrounding the historic site, which are well-suited to teambuilding activities.

“The main reason I wanted to join Principal Hayley is their ambitious growth plans, both in the UK and Europe,” added Williams. “It is one of the few hotel and conference venue groups showing this level of ambition.”

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