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April 5, 2008

Double appointment heralds expansion at BEcause

Experiential marketing agency BEcause signaled its commitment to growth recently by making two senior appointments.

Lee Hohbein has joined as business & client development director, one of a four-strong new business team at the agency, while Polly Barnes as BEcause’s first dedicated HR manager to oversee and develop its fast-growing workforce, which now numbers over 50.

Commenting on Hohein’s appointment, Joss Davidge, marketing director at BEcause, said: “As part of our expansion, we're looking to raise our profile in the consumer technology sector, where experiential marketing is such an effective medium. Lee's extensive experience in this area will be a great asset in driving new business in this field.”

Meanwhile, managing director Sharon Richey welcomed the addition of a dedicated HR person. "One of the cornerstones of our business has always been our keen focus on people development,” she said. “The appointment of our first dedicated HR manager is a reflection both of our rapid recent growth, and our on-going commitment to attract, retain and develop the best talent in our industry."

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